Improve visibility and get more sales, 3d marketing and communication. The latest 3d autostereoscopic technology now available. 3D interactive digital signage. 3D without glasses!
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01-07-2009
Nijmegen, The Netherlands - Within the next months multiple xyZ 3D Displays will be rotating through a large number of supermarkets in The Netherlands, showing a unique 3D commercial of the "Pepsi Foot Volley" campaign.
On the latest 3D technology, various objects literally jump out of the screen, towards the shopping audience. This remarkable effect is a first class attention driver, certainly because the 3D image is perfectly visible without the need for 3D-glasses.
On request of Vrumona (the Dutch producer of Pepsi a.o.), Zero Creative has converted the existing "Foot Volley" commercial into a 3D version. This 3D commercial will generate additional attention for the famous cola brand. Using the latest 3D technology, various objects literally jump out of the screen, towards the shopping audience. This remarkable effect is a first class attention driver, certainly because the 3D image is perfectly visible without the need for 3D-glasses.
It is to be expected that more and more marketing campaigns and 3D Digital Signage initiatives will take advantage of the power that autostereoscopic xyZ 3D Displays provide. "3D is a very hot subject in the world of new media and everyone wants to do 'something' with it. This project confirms that our client, Vrumona, is a leader in marketing innovation that already deploys new marketing tools that other companies haven't even discovered.", said Jean-Pierre van Maasakker, CEO of Zero Creative.
Vrumona is a full subsidiary of Heineken and one of the biggest producers of sodas, juices and waters in the Netherlands. The company produces brands such as Pepsi, 7UP, Rivella and many others.
Source: Zero Creative, The Netherlands
